• Facebook - White Circle
  • YouTube - White Circle
  • Instagram - White Circle
Contact us:
3/F, Breakthrough Centre 

191 Woosung Street

Jordan, Hong Kong

college@lumina.edu.hk

3622-1724

About

Directions

Give

Library

Copyright © 2020 

Lumina College

Master Workshop "Market Discovery and Analysis" by Professor Paul Neal of Cairn University

How can you discover, create, develop and sustain a market for your innovative services and products? 


Research is needed for market discovery and analysis, especially for making decisions on innovation when surrounded by uncertainties and risks. Research helps reduce such uncertainties and manage risks by gathering intelligence to make informed decisions that answer to real needs and market expectations.  This workshop aims to demonstrate how research can support management in taking decisions that help attain an institution's marketing objectives.


Topics covered include:


  • Research, the Marketing Mix and Sales

  • Appropriate Uses and Circumstances for Various Methodologies

  • Brand Awareness vs. Brand Image

  • Satisfaction vs. Customer Loyalty

  • Message Testing to Avoid Mistakes

  • Case Studies from Secondary and Higher Education in the US and Global Healthcare