Master Workshop "Market Discovery and Analysis" by Professor Paul Neal of Cairn University

How can you discover, create, develop and sustain a market for your innovative services and products? 


Research is needed for market discovery and analysis, especially for making decisions on innovation when surrounded by uncertainties and risks. Research helps reduce such uncertainties and manage risks by gathering intelligence to make informed decisions that answer to real needs and market expectations.  This workshop aims to demonstrate how research can support management in taking decisions that help attain an institution's marketing objectives.


Date:     September 29, 2018 (Sat)

Time:     9:30 am - 5:00 pm   (Lunch Break 12:00pm - 2:00pm)

Venue:  Lumina College, 3/F, Breakthrough Centre,

             191 Woosung Street, Jordan, Kowloon, Hong Kong.


Target Participants: 

Christians in leadership positions in education, social service, or business.


Facilitator: Prof. Paul Neal

Cairn University (USA)

Prof. Paul Neal is Senior Vice-President at Cairn University and co-founder and partner at Charter Oak Research, a marketing research and consulting firm serving private schools, non-profits, and businesses. Paul is also Senior Fellow at Center for the Advancement of Christian Education at Dordt College. He has presented and been published on various topics including the use of normative data in analysis, respondent motives, trends in education and online communities, respondent quality in research, governance, and public policy on education.


Topics to be covered include:

  1. Research, the Marketing Mix and Sales

  2. Appropriate Uses and Circumstances for Various Methodologies

  3. Brand Awareness vs. Brand Image

  4. Satisfaction vs. Customer Loyalty

  5. Message Testing to Avoid Mistakes

  6. Case Studies from Secondary and Higher Education in the US and Global Healthcare






Enquiries: (852) 3622 1724

Online Registration: https://goo.gl/forms/T8H0nH9AjL6wat1L2



- Workshop will be conducted in ENGLISH

- Registration fee: HK$100 per person

- Lunch is not included

- Payment method: 

[A] Payment in advance

1) Cheque / Bank Draft

Crossed cheque/bank draft should be made payable to “Lumina College Limited” and returned together with your enrolment form.  Post-dated cheque will not be accepted.  Applicants who enrol for more than one course should issue a separate cheque/bank draft for each course.  Please write the applicant’s name, HKID card no. and course code on the back of each cheque/bank draft. Cheque/bank draft will be returned if courses enrolled are full or cancelled.


2) Cash

Cash payment is accepted at the urban campus of Lumina College.


3) Money Deposit / Transfer

Money can be deposited or transferred to the bank account of Lumina College in The Hong Kong and Shanghai Banking Corporation Limited.
The bank account number is (004-)819-773649-838.
  The bank pay-in slip should be submitted together with the application form.


[B] Payment on-site

Cash payment is accepted on-site before the commencement of the workshop at the urban campus of Lumina College.


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